Competitive strategy for media firms : strategic and brand management in changing media markets by Sylvia M. Chan Olmstead

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TextLanguage: English Publication details: New Jersey: Lawrence Erlbaum Associates, Inc. 2006Description: xiv, 242p., ind. 23 cm x 15 cmISBN:

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Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	384.54 OLM (Browse shelf(Opens below))		Available		9335

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Previous	384.54 ECO The economic regulation of broadcasting markets : evolving technology and the challenges for policy	384.54 FLE The radio handbook	384.54 NEE Radio programme production	384.54 OLM Competitive strategy for media firms : strategic and brand management in changing media markets	384.54 PIE Digital broadcasting : an introduction to new media	384.54 PRI Community radio in a global context : a comparative analysis	384.54 PUB Public service broadcasting : in the age of globalization	Next

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