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Advertising media planning by Jack Z. Sissors and Lincoln Bumba
Material type:
TextLanguage: English Publication details: New York: McGraw-Hill 2002Edition: 6th edDescription: xviii, 445p., glos., ind. 24 cm x 19 cmISBN: - 0844215635
- evaluating and selecting media vehicles
- marketing strategy
- measurement and calculations
- media costs and buying problems
- media planning
- principles of planning media strategy
- relationship among media, advertising and consumers
- sample media plan presentation
- selecting media classes
- setting and allocating budget
- strategy planning
- testing and experimenting
- 659.111 SIS
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 659.111 SIS (Browse shelf(Opens below)) | Available | 5256 |
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| 659.111 RAT Strategic media planning and buying: Integration of traditional and digital media | 659.111 SCH Essentials of advertising strategy | 659.111 SIM Simple effectnet system for analysing media eassly | 659.111 SIS Advertising media planning | 659.111 SIS Advertising media planning | 659.111 SIS Advertising media planning | 659.111 SIS Advertising media planning |
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