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Strategy in advertising : matching media and messages to markets and motivations by Leo Bogaret
Material type:
TextLanguage: English Publication details: Lincolnwood: NTC Business Books 1996Edition: 3rd edDescription: xxi, 374p., notes, ind. 23 cm x 16 cmISBN: - 0844230146
- 659.1 BOG
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 659.1 BOG (Browse shelf(Opens below)) | Available | 1551 |
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| 659.1 BER Advertising today | 659.1 BIG The big book of design ideas | 659.1 BOG Strategy in advertising : matching media and messages to market and motivations | 659.1 BOG Strategy in advertising : matching media and messages to markets and motivations | 659.1 BOV Advertising excellence | 659.1 BOV Advertising excellence | 659.1 BOV Contemporary advertising |
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