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Upside-down marketing : turning your ex-customers onto your best customers by George R. Walther

By: Material type: TextTextLanguage: English Publication details: New York: McGraw-Hill, Inc. 1994Description: xix, 209p., ind. 24 cm x 16 cmISBN:
  • 0070680477
Subject(s): DDC classification:
  • 658.8 WAL
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