Co-op advertising : the authoritative guide to promotional allowance marketing for advertisers, retailers and distributors vy Robert F. Houk

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TextLanguage: English Publication details: Illinios: NTC Business Books 1995Description: xix, 226p., app., ind. 23 cm x 15 cmISBN:

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Holdings
Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	659 HOU (Browse shelf(Opens below))		Available		1809

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Previous	659 GIB Art and advertising	659 HAR Practical advertising and publicity : effective promotion of products and services to industry and commerce	659 HOP Scientific advertising : the classic book on the fundaments of advertising	659 HOU Co-op advertising : the authoritative guide to promotional allowance marketing for advertisers, retailers and distributors	659 INF Information service	659 JAF Casting for big ideas : a new manifesto for agency managers	659 JET Advertising	Next

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