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Advertising reach and frequency : maximizing advertising results through effective frequency by Colin McDonald

By: Material type: TextTextLanguage: English Publication details: Lincolnwood: NTC Business Books 1995Edition: 2nd edDescription: xii, 157p., ind. 23 cm x 16 cmISBN:
  • 0844235067
Subject(s): DDC classification:
  • 659.1 MCD
List(s) this item appears in: Advetising
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Item type Current library Call number Materials specified Status Date due Barcode
Books KEIC 659.1 MCD (Browse shelf(Opens below)) Available 1838

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