Advertising realities by Wes Perrin

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Material type: Text

TextLanguage: English Publication details: California: Mayfield Publishing Co. 1992Description: viii, 184p., glos., ind. 23 cm x 15 cmISBN:

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Holdings
Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	659.1125068 PER (Browse shelf(Opens below))		Available		G 74

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Previous	659.1125 SMI Getting the best form agencies and other outside services	659.1125 WAR Using and choosing an advertising agency : an insider's view	659.1125 WEI Choosing and working with your advertising agency	659.1125068 PER Advertising realities	659.11250941 LEO The Leo Burnett book of advertising	659.112509747109045 CRA The real mad men : the remarkable true story of Madison Avenue's golden age, when a handful of renegades changed advertising for ever	659.113 BLA The power of promotional products : how to motivate prospects, reward performance and create targeted promotions with residual value	Next

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