Marketing research text and cases by McGown K. L.

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Material type: Text

TextLanguage: English Publication details: Cambridge: Winthrop Publishers, Inc. 1979Description: xiv, 432p., app., ind. 24 cm x 18 cmISBN:

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Holdings
Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	658.83 MCG (Browse shelf(Opens below))		Available		226

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Previous	658.83 MAR Marketing metrics : the manager's guide to measuring marketing performance	658.83 MAR Consumer Products	658.83 MCD Contemporary marketing research (With floppy)	658.83 MCG Marketing research text and cases	658.83 MIL Milestones book of papers : clients conference	658.83 MIL Mind genomics : a guide to data-driven marketing strategy	658.83 MOI Qualitative marketing research : a cultural approach	Next

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