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27 brand practices : twenty seven action packed strategies for building winning brands by Jagdeep Kapoor
Material type:
TextLanguage: English Publication details: New Delhi: Macmillan India Ltd. 2004Description: xii, 147p. 22 cm x 14 cmISBN: - 1403924015
- advertising
- brand experience
- brands positioning
- competitive edge
- consumer needs
- customer segments
- direct marketing
- distribution
- event marketing
- integrated communication
- marketing research
- organisational structure strategy
- perception
- personal selling
- physical appearance
- pricing
- product portfolio
- public relations
- sales
- sales promotions
- service
- skills
- target markets
- 658.827 KAP
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 658.827 KAP (Browse shelf(Opens below)) | Available | 5124 |
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