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Textbook of marketing of services : the Indian experience by Nimit Chowdhary and Monika Chowdhary
Material type:
TextLanguage: English Publication details: New York: Macmillan India Ltd. 2005Description: xiii, 445p., ind. 24 cm x 16 cmISBN: - 140392760X
- case
- case
- classification
- classification
- consumer behaviour
- consumer behaviour
- CRM strategy
- CRM strategy
- e CRM
- e CRM
- economy
- economy
- marketing
- marketing
- marketing strategy
- marketing strategy
- physical evidence
- physical evidence
- place
- place
- pricing
- pricing
- process
- process
- product
- product
- promotion
- promotion
- quality
- quality
- segmentation and targeting
- segmentation and targeting
- service revolution
- small scale
- small scale
- 658.804 CHO
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 658.804 CHO (Browse shelf(Opens below)) | Available | 5873 |
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| 658.804 BHA Service sector management : an Indian perspective | 658.804 BRE Business to business marketing | 658.804 BRE Business-to-business marketing | 658.804 CHO Textbook of marketing of services : the Indian experience | 658.804 GON Services marketing : a strategic approach | 658.804 GRA Agency mania : harnessing the madness of client/agency : relationships for high-impact results | 658.804 GUP Marketing of services (text and cases) |
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