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Measuring brand communication ROI by Don E. Schultz and Jeffrey S. Walters

By: Contributor(s): Material type: TextTextLanguage: English Publication details: New York: Association of National Advertising Inc. 1997Edition: 1st edDescription: xiv, 180p., note, ind. 28 cm x 22 cmISBN:
  • 156318074X
Subject(s): DDC classification:
  • 658.827 SCH
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Holdings
Item type Current library Call number Materials specified Status Date due Barcode
Books KEIC 658.827 SCH (Browse shelf(Opens below)) Available 11993
Books KEIC 658.827 SCH (Browse shelf(Opens below)) Available 4728
Books KEIC 658.827 SCH (Browse shelf(Opens below)) Available 4729

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