Marketing by Courtland L. Bovee, Michael J. Houston and John V. Thill

By:

Bovee, Courtland L

Contributor(s):

Houston, Michael J
Thill, John V

Material type: Text

TextLanguage: English Publication details: New York: McGraw-Hall Companies 1995Edition: 2nd edDescription: xxiv, 721p., ref., glos., ind. 28 cm x 22 cmISBN:

0071138501

Subject(s):

consumer market
distribution strategies
environmental forces
intercultural and international marketing
marketing
organisational market
pricing strategy
product strategy
promotion strategy
retailling
services and nonprofit marketing

DDC classification:

658.8 BOV

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Holdings
Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	658.8 BOV (Browse shelf(Opens below))		Available		12593

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