Advertising and promotion : an integrated marketing communications perspective by George E. Belch and Michael A. Belch

By:

Contributor(s):

Material type: Text

TextLanguage: English Publication details: Boston: McGraw-Hall Companies, Inc. 1998Edition: 4th edDescription: xxii, 762p., glos., ind. 28 cm x 22 cmISBN:

Subject(s):

DDC classification:

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	659.1 BEL (Browse shelf(Opens below))		Available		3103

There are no comments on this title.

to post a comment.