Brand new : how entrepreneurs earned consumers' trust from Wedgwood to Dell by Nancy F. Koehn

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Material type: Text

TextLanguage: English Publication details: Boston: Harvard Business School Press 2001Description: 469p., notes, ind. 24 cm x 16 cmISBN:

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Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	658.421 KOE (Browse shelf(Opens below))		Available		5358

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