How brands become icons : the principles of cultural branding by Douglas B. Holt

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Material type: Text

TextLanguage: English Publication details: Boston: Harvard Business School Publishing 2003Description: xiii, 263p., app., notes, bib., ind. 24 cm x 16 cmISBN:

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Holdings
Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	658.827 HOL (Browse shelf(Opens below))		Available		5406

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