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How customers think : essential insights into the mind of the market by Gerald Zaltman

By: Material type: TextTextLanguage: English Publication details: Boston: Harvard Business School Publishing 2003Description: xxii, 323p., notes, ind. 24 cm x 16 cmISBN:
  • 1578518261
Subject(s): DDC classification:
  • 658.8342 ZAL
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Item type Current library Call number Materials specified Status Date due Barcode
Books KEIC 658.8342 ZAL (Browse shelf(Opens below)) Available 4528

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