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Rising tide : lessons from 165 years of brand building at Procter and Gamble by Davis Dyer, Frederick Dalzell and Rowena Olegario

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Massachusetts: Harvard Business School Publishing 2004Description: x, 466p., app., notes, ind. 24 cm x 17 cmISBN:
  • 1591391474
Subject(s): DDC classification:
  • 338.767 DYE
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