Marketing as strategy : understanding the ceo's agenda for driving growth and innovation by Nirmalya Kumar foreword by Philip Kotler

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Material type: Text

TextLanguage: English Publication details: Boston: Harvard Business School Press 2004Edition: 1st edDescription: xv, 270p., not., ind. 24 cm x 16 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	KEIC	658.802 KUM (Browse shelf(Opens below))	Available	12027
Books	KEIC	658.802 KUM (Browse shelf(Opens below))	Available	12028
Books	KEIC	658.802 KUM (Browse shelf(Opens below))	Available	5495

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