Blue ocean strategy : how to create uncontested market space and make the competition irrelevant by W. Chan Kim and Renee Mauborgne

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Material type: Text

TextLanguage: English Publication details: Oxford: Harvard Business Review 2005Description: xv, 240p., app., notes, bib., ind. 25 cm x 16 cmISBN:

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List(s) this item appears in: Best Marketing book

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	KEIC	658.802 KIM (Browse shelf(Opens below))	Available	12058
Books	KEIC	658.802 KIM (Browse shelf(Opens below))	Available	12059
Books	KEIC	658.802 KIM (Browse shelf(Opens below))	Available	6007

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