Marketing strategy planning and implementation by Harper W. Boyd, Jr., Orville C. Walker, and Jean-Claude Larreche

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TextLanguage: English Publication details: Boston: McGraw-Hall Companies 1998Edition: 3rd edDescription: xxiii, 393p., ind. 26 cm x 20 cmISBN:

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Holdings
Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	658.802 WAL (Browse shelf(Opens below))		Available		12592

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