The ultimate book of business brands : insights from the worl's 50 greatest brands by Stuart Crainer and Des Dearlove

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TextLanguage: English Publication details: Oxford: Capstone Publishing Limited 2003Description: xxix, 216p., ind. 23 cm x 16 cmISBN:

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Item type	Current library	Call number	Status	Barcode
Books	KEIC	658.827 CRA (Browse shelf(Opens below))	Available	4483

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Previous	658.827 CON OBD : obsessive branding disorder : the business of illision and the illusion of business	658.827 COR Corporate branding : concepts and cases	658.827 CRA The real power of brands : making brands work for competitive advantage	658.827 CRA The ultimate book of business brands : insights from the worl's 50 greatest brands	658.827 DAL Brand war fare : 10 rules for building the killer brand	658.827 DAV Brand asset management : driving profitable growth through your brands	658.827 DAV Brand asset management : driving profitable growth through your brands	Next

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