What is brand equity, anyway? : selected papers on brands and advertising by Paul Feldwick

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TextLanguage: English Publication details: Oxfordshire: World Advertising Research Center 2002Description: xi, 148p., ref., ind. 24 cm x 17 cmISBN:

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Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	658.827 FEL (Browse shelf(Opens below))		Available		7524

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Previous	658.827 EDW Creating passions brands : getting to the heart of branding	658.827 EIC Direct marketing through broadcast media : TV, radio, cable infomercials, home shopping and more	658.827 ELL The essential brand book over 100 techniques to increase brand value	658.827 FEL What is brand equity, anyway? : selected papers on brands and advertising	658.827 FIN Competing for choice: Developing winning brand strategies	658.827 FIN Competing for choice: Developing winning brand strategies	658.827 FIN Developing winning brand strategies : marketing strategy collection	Next

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