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Consumer psychology for marketing by Gordon R. Foxall, Ronald E. Goldsmith and Stephen Brown
Material type:
TextLanguage: English Publication details: Boston: International Thomson Business Press 1998Edition: 2nd edDescription: xvi, 286p., ref., ind. 25 cm x 19 cmISBN: - 1861523718
- attitudes and behaviour
- cognitive and behavioural learning
- consumer behaviour
- consumer choice in theory and practice
- consumer environment
- consumer in social structure
- marketing
- motivation and lifestyle
- perceptual process
- personal consumer
- personal consumer
- personality and cognitive style
- retail environment
- 658.8342 FOX
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 658.8342 FOX (Browse shelf(Opens below)) | Available | 2830 |
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