IMC the next generation : five steps for delivering value and measuring returns using marketing communication by Don Schultz and Heidi Schultz

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TextLanguage: English Publication details: New York: McGraw Hill 2003Description: xxiii, 408p., notes, ind. 24 cm x 16 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	KEIC	658.8 SCH (Browse shelf(Opens below))	Available		12003
Books	KEIC	658.8 SCH (Browse shelf(Opens below))	Available		12004
Books	KEIC	658.8 SCH (Browse shelf(Opens below))	Available		13555
Books	KEIC	658.8 SCH (Browse shelf(Opens below))	Checked out	11/25/2011	5045

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Previous	658.8 SCA Ambush marketing : game within a game	658.8 SCH Managing imitation strategies : how later entrants seize markets from pioneers	658.8 SCH IMC the next generation : five steps for delivering value and measuring returns using marketing communication	658.8 SCH IMC the next generation : five steps for delivering value and measuring returns using marketing communication	658.8 SCH IMC the next generation : five steps for delivering value and measuring returns using marketing communication	658.8 SCH IMC the next generation : five steps for delivering value and measuring returns using marketing communication	658.8 SCH Marketing: Contemporary concepts and practices	Next

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