Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention edited Thorsten Hennig-Thurau and Ursula Hansen

Material type: Text

TextLanguage: English Publication details: New York: Springer 2000Description: xvii, 459p., ind. 24 cm x 16 cmISBN:

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Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	658.812 REL (Browse shelf(Opens below))		Available		6869

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Previous	658.812 PRI The best service is no service : how to liberate your customers from customer service, keep them happy, and control costs	658.812 RAI Customer relationship management : concepts and cases	658.812 RAP Up the loyalty ladder : turning sometime customers into full time advocates of your business	658.812 REL Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention	658.812 ROB Customer relationship management : how to turn a good business into a great one!	658.812 ROW Successful customer service: get brilliant results fast	658.812 RUB Planting flowers, pulling weeds : identifying your most profitable customers to ensure a lifetime of growth	Next

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