Advertising media A to Z : the definitive resource for media planning, buying, and research by Jim Surmanek

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TextLanguage: English Publication details: New York: McGraw-Hill 2003Description: viii, 337p. 23 cm x 16 cmISBN:

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Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	659.103 SUR (Browse shelf(Opens below))		Available		4663

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Previous	659.103 ADV The advertising age encyclopedia of advertising	659.103 ADV The advertising age encyclopedia of advertising	659.103 ADV The advertising age encyclopedia of advertising	659.103 SUR Advertising media A to Z : the definitive resource for media planning, buying, and research	659.10321 KIN The Economist Publications pocket guide to advertising	659.104 BOO The book Vol. 1: Regional and National ADDY Winners	659.104 BRO The advertising budget: The advertisers guide to budget determination	Next

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