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Advertising in rural India : language, marketing communication, and consumerism by Tej K. Bhatia

By: Material type: TextTextLanguage: English Series: Monograph Series, No. 36Publication details: Tokyo: ILCAA 2000Description: xvi, 333p., app., ref., ind. 23 cm x 16 cmISBN:
  • 4872977823
Subject(s): DDC classification:
  • 659.10954 BHA
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