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The manager's guide to distribution channels by Linda Gorchels, Chuck West and Edward Marien
Material type:
TextLanguage: English Publication details: New York: McGraw-Hill 2004Description: xii, 225p., ind. 24 cm x 15 cmISBN: - 0071428682
- channel design
- clarifying requirements
- establishing mutual performance expectations
- executive overview of channel structure
- forces shaping channel strategy
- improving channel effectiveness
- international channel design
- legal issues and the reseller contract
- managing the ongoing relationship
- marketing channels
- monitoring performance and adjusting plans
- selecting suitable channel partners
- strategic decision
- supply chain management
- understanding distribution
- understanding the distributor's world
- 658.87 GOR
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 658.87 GOR (Browse shelf(Opens below)) | Available | 9775 |
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