Integrated advertising, promotion and marketing communication by Kenneth E. Clow and Donald Baack

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TextLanguage: English Publication details: New Delhi: Prentice Hall of India Privet Limited 2002Description: xxvi, 628p., ind. 26 cm x 20 cmISBN:

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Holdings
Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	659.1 CLO (Browse shelf(Opens below))		Available		4239

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Previous	659.1 CLA The want makers : lifting the lid off the world advertising industry : how they make you buy	659.1 CLE Crash course in creativity	659.1 CLI Clio awards annual 2000	659.1 CLO Integrated advertising, promotion and marketing communication	659.1 CLO Integrated advertising, promotion, and marketing communications (with CD)	659.1 CLO Integrated advertising, promotion, and marketing communications	659.1 CLO Integrated advertising, promotion and marketing communications	Next

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