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Case studies in marketing : the Indian context by R. Srinivasan
Material type:
TextLanguage: English Publication details: New Delhi: Prentice-Hall of India Pvt., Ltd. 2005Edition: 3rd edDescription: xviii, 306p., app. 24 cm x 16 cmISBN: - 8120327713
- Ace Designers
- Bharat earth Movers Limited (BEML)
- Bharat HeavyElectricals Limited (BHEL)
- BPL Colour Television
- cases
- Credit Card
- East West Air Lines
- HMT
- Hotel Taj
- IDE
- I-Flex solutions
- Indian Garments
- Infosys technology limited
- KSTDC
- marketing
- Mysore Sales International Limited
- Oil Seeds
- RAMMS
- SAP India
- services marketing
- sterling holiday resorts
- Thomas Cook
- Wipro Infotech
- 658.800926 SRI
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 658.800926 SRI (Browse shelf(Opens below)) | Available | 5700 |
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