Advertising management by U. C. Mathur

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TextLanguage: English Publication details: New Delhi: New Age International (P) Limited, Publishers 2002Description: xiv, 378p. 24 cm x 16 cmISBN:

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Holdings
Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	659.1 MAT (Browse shelf(Opens below))		Available		4210

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Previous	659.1 MAR Romancing the brand : the power of advertising and how to use it	659.1 MAR Pocket advertising	659.1 MAR Shock marketing : advertising, influence, and family values	659.1 MAT Advertising management	659.1 MAT Advertising international : the privatisation of public space	659.1 MCD Advertising reach and frequency : maximizing advertising results through effective frequency	659.1 MCD Tracking advertising and monitoring brands	Next

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