Marketing management : text and cases by Rajagopal
Material type:
- 8125907734
- advertising management
- case of Vim of HLL
- consumer behaviour
- customer setisfaction
- management
- market segmentation
- marketing
- marketing management process
- marketing mix
- marketing philosophy
- marketing research
- marketing strategy process
- organisation
- product pricing
- retailing
- sales management
- services marketing
- strategy building
- 658.802 RAJ
Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Books | KEIC | 658.802 RAJ (Browse shelf(Opens below)) | Available | 3156 |
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