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Media and advertising management : new trends
Material type:
TextPublication details: Hyderabad: ICFAI University Press 2007Description: vii, 211p., ind. 23 cm x 15 cmISBN: - 8131405613
- advertising management
- advertising works and its subliminal effects
- brand's personality through symbolism and imagery
- cable advertising
- case studies
- collaborative filtering
- communication strategy on the internet
- cult branding through advertising
- emotional advertising
- FM radio
- global advertising campaigns
- in film advertising in India
- local search
- media management
- media option
- mobile marketing
- online advertising
- repetition
- semantics in advertising
- shockvertising
- targeting GLBT community
- 659.1 MED
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 659.1 MED (Browse shelf(Opens below)) | Available | 6641 |
2007-09-13
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