Brand management : financial perspectives

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Material type: Text

TextPublication details: Hyderabad: ICFAI University Press 2007Description: xiv, 217p., ind. 23 cm x 15 cmISBN:

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Holdings
Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	658.827 BRA (Browse shelf(Opens below))		Available		12102
Books	KEIC	658.827 BRA (Browse shelf(Opens below))		Available		6639

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Previous	658.827 BRA Brands and branding	658.827 BRA Brand valuation	658.827 BRA Brand management : financial perspectives	658.827 BRA Brand management : financial perspectives	658.827 BRA Brand communication : concepts and cases	658.827 BRA Creating brand personality for success	658.827 BRA Brand equity measurement : concepts and applications	Next

2007-09-13

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