What's in brand : building brand equity through advertising by John Philip Jones

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TextLanguage: English Publication details: New Delhi: Tata McGraw-Hill Publishing Co.Ltd. 1998Description: xiii, 335p., ind. 23 cm x 16 cmISBN:

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Holdings
Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	659.1 JON (Browse shelf(Opens below))		Available		7735
Books	KEIC	659.1 JON (Browse shelf(Opens below))		Available		8799

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Previous	659.1 JON When ads work : new proof that advertising triggers sales	659.1 JON When ads work : new proof that advertising triggers sales	659.1 JON What's in brand : building brand equity through advertising	659.1 JON What's in brand : building brand equity through advertising	659.1 JON Does it pay to advertise ? : cases illustrating successful brand advertising	659.1 JON Does it pay to advertise ? : cases illustrating successful brand advertising	659.1 JON How much is enough ? : getting the most from your advertising dollar	Next

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