Brand communication : concepts and cases

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Material type: Text

TextPublication details: Hyderabad: ICFAI University Press 2007Description: viii, 220p., ind. 23 cm x 15 cmISBN:

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Holdings
Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	658.827 BRA (Browse shelf(Opens below))		Available		6644

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Previous	658.827 BRA Brand valuation	658.827 BRA Brand management : financial perspectives	658.827 BRA Brand management : financial perspectives	658.827 BRA Brand communication : concepts and cases	658.827 BRA Creating brand personality for success	658.827 BRA Brand equity measurement : concepts and applications	658.827 BRA Deep branding on the internet : understanding and increasing the impact of the web on your brands, your marketing plans, and your company's destiny	Next

2007-09-13

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