Creating brand personality for success

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TextPublication details: Hyderabad: The ICFAI University Press 2007Description: xii, 205p., ind. 23 cm x 16 cmISBN:

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Holdings
Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	658.827 BRA (Browse shelf(Opens below))		Available		7185

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Previous	658.827 BRA Brand management : financial perspectives	658.827 BRA Brand management : financial perspectives	658.827 BRA Brand communication : concepts and cases	658.827 BRA Creating brand personality for success	658.827 BRA Brand equity measurement : concepts and applications	658.827 BRA Deep branding on the internet : understanding and increasing the impact of the web on your brands, your marketing plans, and your company's destiny	658.827 BRA Brand management : perspectives and practices	Next

2008-04-08

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