Brand equity measurement : concepts and applications

By: Contributor(s): Material type: TextTextPublication details: Hyderabad: The ICFAI University Press 2007Description: xii, 200p., ind. 23 cm x 16 cmISBN:
  • 8131412282
Subject(s): DDC classification:
  • 658.827 BRA
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Item type Current library Call number Materials specified Status Date due Barcode
Books KEIC 658.827 BRA (Browse shelf(Opens below)) Available 7184

2008-04-08

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