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Marketing in the public sector : a roadmap for improved performance by Philip Kotler, Nancy Lee
Material type:
TextLanguage: English Publication details: Delhi: Pearson Education in South Asia 2007Description: xv, 332p., ref., ind. 24 cm x 16 cmISBN: - 8131709582
- administrative agencies
- citizen participation
- communicating effectively
- creating and maintaining desired brand identity
- forming strategic partnership
- improving customer service
- improving public sector performance
- influencing positive public behaviours
- management
- marketing
- motivating prices
- optimizing distribution channels
- public administration
- public relations
- social change
- social marketing
- understanding the marketing
- 658.8 KOT
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 658.8 KOT (Browse shelf(Opens below)) | Available | 12092 | ||
| Books | KEIC | 658.8 KOT (Browse shelf(Opens below)) | Available | 6497 |
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