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Improve your marketing to grow your business : insights and innovation that drive business and brand growth by Hunter Hastings with Jeff Saperstein
Material type:
TextLanguage: English Publication details: Delhi: Dorling Kindlersley 2008Description: xxiv, 226p., ind. 24 cm x 16 cmISBN: - 8131718093
- brand building
- brand portfolio
- branding
- communities
- foundation principles
- global brand growth
- information technology
- insights-led brand building
- intergration of technology5open innovation
- internet marketing
- management
- managing informationmetric and building the culture
- marketing
- marketing capability
- marketing knowledge centres
- measuring consumer engagement
- new marketing
- new product development
- principles supporting
- redesing your marketing organisation
- risk management
- 658.8 HAS
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 658.8 HAS (Browse shelf(Opens below)) | Available | 7033 |
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