Advertising by William M. Weilbacher

By:

Weilbacher, William M

Material type: Text

TextLanguage: English Publication details: New York: MacMillan Publishing Co. 1984Edition: 2nd edDescription: xvii, 605p., glos., ind. 24 cm x 21 cmISBN:

0024252506

Subject(s):

advertising
advertising and society
advertising appraisal
advertising in America
advertising research
competition
creative process
developing media plan
market tests
marketing
media
planning
socio-economic aspects
strategy
structure
techniques

DDC classification:

659.1 WEI

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Holdings
Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	659.1 WEI (Browse shelf(Opens below))		Available		G 67

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