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Simulated test marketing : technology for launching successful new products by Kevin J. Clancy, Robert S. Shulman and Marianne M. Wolf

By: Contributor(s): Material type: TextTextLanguage: English Publication details: New York: Lexington Books 1994Description: xiii, 306p., notes, bib., ind. 24 cm x 16 cmISBN:
  • 0029055059
Subject(s): DDC classification:
  • 658.800285 CLA
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Item type Current library Call number Materials specified Status Date due Barcode
Books KEIC 658.800285 CLA (Browse shelf(Opens below)) Available 977

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