The new strategic brand management : creating and sustaining brand equity long term by Jean-Noel Kapferer

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Material type: Text

TextLanguage: English Publication details: London: Kogan Page India Private Limited 2004Description: xiv, 497p., bib., ind. 24 cm x 18 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	KEIC	658.827 KAP (Browse shelf(Opens below))	Available	13262
Books	KEIC	658.827 KAP (Browse shelf(Opens below))	Available	13263
Books	KEIC	658.827 KAP (Browse shelf(Opens below))	Available	13264
Books	KEIC	658.827 KAP (Browse shelf(Opens below))	Available	13265
Books	KEIC	658.827 KAP (Browse shelf(Opens below))	Available	5379

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