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Contemporary Indian cases in marketing by Mukesh Pandey
Material type:
TextLanguage: English Publication details: New Delhi: Biztantra 2006Description: xiii, 345p. 27 cm x 20 cmISBN: - 8177226959
- advertising and communication
- B2B marketing
- brand management
- consumer behaviour
- distribution
- international marketing
- internet marketing
- market strategy
- marketing environment
- price
- product
- promotion
- research
- retailing
- rural marketing
- sales management
- segment, targeting and positioning
- services marketing
- strategic BPO location analysis
- supply chain management
- 658.8 PAN
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 658.8 PAN (Browse shelf(Opens below)) | Available | 12107 | ||
| Books | KEIC | 658.8 PAN (Browse shelf(Opens below)) | Available | 6714 |
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