Clueless in advertising by May Lwin and Jim Aitchison

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TextLanguage: English Publication details: Singapore: Prentice Hall 2002Description: 149p. 19 cm x 15 cmISBN:

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Holdings
Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	659.1 LWI (Browse shelf(Opens below))		Available		8638

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Previous	659.1 LEW Advertising age handbook of advertising	659.1 LOC Building your advertising business : a complete guide to boost your billings	659.1 LOI What's the big idea ?	659.1 LWI Clueless in advertising	659.1 LWI Clueless in marketing communications	659.1 MAN Managing emotional appeal in advertising : concepts and cases	659.1 MAR Romancing the brand : the power of advertising and how to use it	Next

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