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Strategic marketing : concepts and cases
Material type:
TextPublication details: Hyderabad: ICFAI University Press 2003Edition: 1st edDescription: viii, 183p. 24 cm x 16 cmISBN: - 8178811308
- cases
- channel conflict
- emerging market consumers
- fortune at the bottom of the pyramid
- internet marketing
- marketing in toughtimes
- marketing risk
- marketing to women
- new way to marketing
- rural India
- segment proposition
- segmentation
- selling to poor profitably
- understanding Indian male through psychographic profiling
- 658.8 STR
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 658.8 STR (Browse shelf(Opens below)) | Available | 6801 |
2007-11-20
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