New product development : successful innovation in the marketplace by Michael Z. Brooke and William R. Mills

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TextLanguage: English Publication details: Mumbai: Jaico Publishing House 2004Description: xxiv, 219p., ref., ind. 25 cm x 17 cmISBN:

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Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	658.575 BRO (Browse shelf(Opens below))		Available		11989
Books	KEIC	658.575 BRO (Browse shelf(Opens below))		Available		4596

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Previous	658.575 ANN New product development : from initial idea to product management (with CD)	658.575 ANT The first mile : a launch manual for getting great ideas into the market	658.575 BER The inversion factor : how to thrive in the IoT economy	658.575 BRO New product development : successful innovation in the marketplace	658.575 BRO New product development : successful innovation in the marketplace	658.575 BRU Creative product design : a practical guide to requirements capture management	658.575 BUT Product marketing for technology companies	Next

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