Industrial marketing : a process of creating and maintaining exchanges by C. S. G. Krishnamacharyulu and Lalitha R.
Material type:
- 8179926206
- advertising strategy
- buyer behaviour
- channel structure
- customer value and relationship
- environment
- ethics
- forecasting
- industrial marketing function
- information system
- innovation
- logistics and supply chain management
- management
- organisation
- pricing approaches
- product strategy
- promotion
- selling
- strategic
- target marketing
- telemarketing
- 658.809 KRI
Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Books | KEIC | 658.809 KRI (Browse shelf(Opens below)) | Available | 6221 |
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