Strategic brand management : building, measuring, and managing brand equity by Kevin Lane Keller

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TextLanguage: English Publication details: New Jersey: Prentice-Hall Inc. 2002Edition: 2nd edDescription: xxvii, 788p., ind. 24 cm x 18 cmISBN:

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Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	658.827 KEL (Browse shelf(Opens below))		Available		12690
Books	KEIC	658.827 KEL (Browse shelf(Opens below))		Available		4231

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Previous	658.827 KAP Brand switch : principles and strategies for brand success	658.827 KEL The breakaway brand : how great brands stand out	658.827 KEL The breakaway brand : how great brands stand out	658.827 KEL Strategic brand management : building, measuring, and managing brand equity	658.827 KEL Strategic brand management : building, measuring, and managing brand equity	658.827 KEL Strategic brand management : building , measuring, and managing brand equity	658.827 KEL Kellogg on branding in a hyper-connected world	Next

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