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Marketing management : international perspective
Material type:
TextPublication details: Noida: McGraw-Hill Education (India) Pvt. Ltd. 2006Description: xxi, 431p., ind. 24 cm x 18 cmISBN: - 8182091004
- beauty market and LOreal
- Bertelsmann in China
- cases
- changing marketing environment
- China
- Dell vs. Gateway
- digital marketing
- dynamic sales management
- emerging market opportunities
- ethical stakes
- market research dynamics
- marketing management
- marketing plan
- marketing risk
- marketing strategies
- McDonald in China
- middle class in Russia
- new trends
- organised retailing in India
- rural marketing
- Russian revolution
- Sanfi synthelabo growth strategies
- South America
- vanishing boundaries
- 658.8 MAR
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 658.8 MAR (Browse shelf(Opens below)) | Available | 7272 |
2008-07-08
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